Mission | Original Duckhead Mission

Mission

Original Duckhead is an umbrella company implementing innovative design technology to save millions of post-consumer plastic waste from the fate of landfills and seas. So far, we have recycled over 3 million post-consumer plastic bottles and our mission is to recycle over 10 million plastic bottles by 2030. 

Did you know over 1 billion umbrellas are discarded every single year? Most of these umbrellas are not recycled or even recyclable.

Original Duckhead was founded in 2012 with a mission: to disrupt the throwaway culture in the umbrella industry.

We lead the use of innovative fabrics in our industry, whilst designing products to meet the needs of everyday and everyone. We want to encourage thoughtful consumerism, champion sustainable values and change an industry that needs shaking up.

Since launch, Original Duckhead has expanded into new categories, each solution-driven product is designed with its core functionality to utilise post-consumer plastic waste and be a small step towards an Earth-positive future. Our ultimate goal is to give back more than we take.

Each collection is inspired by the incredible planet we call home and we want to create products designed to encourage people to get outside, embrace nature and live happier, more fulfilled, well-rounded lives. Each of our collections celebrates colour, pioneers sustainable practices, and focuses on people and progress each step of the way.

Every idea starts with a problem. Ours was simple: there is a vital flaw in the throwaway culture surrounding the umbrella industry. We are driven to change the perception of  umbrellas seen as short-term disposable products, as this is creating a huge waste issue and contributing to our global climate crisis.

Our founder decided to create an innovative umbrella design which actively removes plastic waste from our landfill and seas, by using 9 post-consumer plastic bottles to create the canopy for every single one of our umbrellas. 

We only use high-strength aluminium and steel for our frames, to ensure they can stand the test of even the strongest gales of wind and heaviest thunderstorms. To finish it off, we pack each one of our orders with recycled and biodegradable packaging. 

Each one of our designs are bright, bold and intentionally unforgettable. Fear not, you’ll never lose another umbrella again - trust us, we’re hard to forget.

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